These commercial projects from 2014 where communicating the diverse use of dance for commercial reach and the  dependency that the commercial world would have on dance to draw the attention of target groups. Singers were no longer enough without movers to create the mood and environment. Dance in a public environment could stop people in their tracks. At this time, the trend of dance in marketing and advertising became more and more visible in a variety of different industries from automobile, clothing, food to floss. Four years later, dance is pasted on most things commercial becoming the "norm" , though not as captivating now to an over-stimulated viewership as it was before. 


Why Dance is a Useful Tool in Commercial Reach: An Interview with Jazmyne Koch

This is a clip taken from an informal interview with Jazmyne during her rehearsal, explaining the ways dance is a useful tool to connect businesses in the commercial world to their customers and potential customers. She talks about why dance is successful for commercial use as well as a few examples of how it can be used.

"For me dance is the most physically powerful way of expressing the human experience--how we relate, connect and navigate through this world. It is an extension of who we are here in our heart, and what we feel here in our gut. Dance, just like singing, come from the purist and honest expression of ourself--from within. That is why dance connects with people on the most human level because it is through the body that we experience our surroundings and the world."  -Jazmyne 

*(please check out her three commercial teaser example videos that follow this interview)

Agency:
Drehmoment Marketing, Hamburg, Germany

Director of Photography:
Peter Kröniger

Creative Director/Choreographer:
Jazmyne M.K. Geis

Dancers:
Anastasia Stojko
Ellen Murray
Janine da Silva Morais
Jesper Windisch
Katerina Boutou
Sophia Karolina Schildt
Vladamir Elesin
Viktor Braun

Car2Go Commercial Teaser: Jazmyne's Dance for Commercial Ex. 1

This is one of Jazmyne's proposals for Car2Go, showing how dance can be incorporated into their commercial campaign and what that would look like. The idea behind the video was to show how people from different walks of life and with different styles and likes, use Car2Go within the city to help them navigate with easy to their destination where they want to be.

 *Please note that this was done with no budget and is meant as a proposal.

Agency:
Drehmoment Marketing, Hamburg, Germany

Director of Photography:
Peter Kröniger

Creative Director/Choreographer:
Jazmyne M.K. Geis

Dancers:
Ellen Murray
Janine da Silva Morais
Katerina Boutou
Sophia Karolina Schildt
Vladamir Elesin

Mercedes-Benz Commercial Teaser: Jazmyne's Dance for Commercial Ex. 2

This is one of Jazmyne's proposals for Mercedes, showing how dance can be incorporated into their commercial campaign for the A Class auto and what that would look like. The idea for the video came from the concept of the A Class style: young, fresh, modern yet classic, and the ECO start/stop feature in Mercedes cars when stopped at a stop light. The dancers' movement and speed are the visual of the powerful classic Mercedes engine under the hood, ready to engage right as the foot leaves the brake.

 Please note that this was done with no budget and is meant as a proposal.

Agency:
Drehmoment Marketing, Hamburg, Germany

Director of Photography:
Peter Kröniger

Creative Director/Choreographer:
Jazmyne M.K. Geis

Dancers: 

Anastasia Stojko
Jesper Windisch
Katerina Boutou
Viktor Braun

Carlsberg Commercial Teaser: Jazmyne's Dance for Commercial Ex. 3

his is one of Jazmyne's proposals for Carlsberg, showing how dance can be incorporated into their commercial campaign. 

The idea for the video came from the concept of the nightlife scene, where beer and dancing is usually found. Here in a more classy bar, two long-time friends meet and dive into the enjoyment of a Carlsberg, one sip at a time. 

 This concept still needs some tweaking. Please note that this was done with no budget and is meant as a proposal.

Agency:
Drehmoment Marketing, Hamburg, Germany

Director of Photography:
Peter Kröniger

Creative Director/Choreographer:
Jazmyne M.K.Geis

Dancers: 
Jesper Windisch
Viktor Braun

The Making of Mercedes - Benz: On Tour Performance

4 days…3 dancers…and a surprise performance. This video shows the in-the-making process of how choreographer Jazmyne (Koch) Geis (StudioJaz) teamed up with Drehmoment Agentur to pull off a performance for the Mercedes-Benz: On Tour Event.

Agency/ Director of Photography:
Drehmoment Marketing, Hamburg, Germany

Creative Director/Choreographer:
Jazmyne M.K. Geis

Dancers:
Simon Deriu
Anastasia Stojko
Adrianna Patlaszynska

Event Costume Designer:
Louise Tresvaux du Fraval (Hamburg)